There are many things that small brands can learn from big brands. How did these companies get to where they are today? When you get too big, however, you lose sight of some fundamentals. And here is where small companies come in when they allow big companies to stop and reflect on some of their decisions.
If you are a small business, you may have come across many articles showcasing tips from large companies. Tips can range from operations, marketing, management, human resources, to accounting. You may have even tried attending to one of these gurus’ seminars, and have read their books again and again. Large companies who have excelled in their trades are worthy of being looked up to, so, of course, startups would want to follow in their footsteps.
Marketing is an essential aspect of any business, and it is in this department that small and big companies vary greatly. Large companies have big budgets for their advertisements, and they have a lot of leeway with where and when to market. Many big enterprises can afford to advertise on TV during prime time, and some can even afford to be on the most-awaited Super bowl. We are not talking about thousands of dollars here, but millions of dollars.
The point of giving these examples is to show that there is a big difference between a small and large company’s marketing strategies. Another large difference is with budgets, with small companies having a limited budget to work around with.
Successful large companies wouldn’t be where they are today without a winning formula that makes them tick. Because of that, small companies look up to them. Since marketing is an essential aspect of any business, it is good to know of the many things that big brands can share with small companies regarding marketing.
To give you an overview, here are some of them:
1. Turn your brand into a “religion”
When you have a strong band of followers for your brand, you will never go wrong. It is because these people are the ones who will spread the good word about your company, and they will be the ones to vouch for you. So, you must focus on getting people’s respect and trust before you expand your operations. Also, never pay for fake likes and reviews, because they do more harm than good. If you go with a trustworthy Buffalo SEO & digital marketing agency, you know what’s the real deal when it comes to your marketing strategies. You cannot assess whether your tactics are working or not.
Even if you are offering the best products and services, if you do not have a steady following, then you are putting all your efforts to waste. So, along with improving your products and services, strive to increase your community support.
2. Remember that every ad counts
Since you are doing most of your marketing on social media, you think that every post is easy to do, right? The answer is, in fact, a resounding “No.” You must think of every post as a billboard: something that you have to spend lots of time into curating before publication. It is not just because social media marketing is “free” would it mean that it is okay to not give enough effort for your every post. In fact, because it is free to market on social media, you must use this to your advantage. You can build a community and promote your brand on social media, so you get to hit two birds with one stone here.
Now that we’ve talked about things that small brands can learn from big brands let’s go the other way around. What can big brands learn from small brands when it comes to marketing? It can be a surprising question since there is a notion that since large companies have already proven themselves, why would they want to learn from startups?
The answers may surprise you. Here are some marketing tips that big brands can learn from small brands:
1. There are many “free” things circulating around
When you have money to spend, you tend to overlook on the free things that you can sign up for. Social media platforms like Facebook, Google+, Pinterest, YouTube, Instagram, and Twitter are all free platforms that allow you to market your brand without spending a lot of money. If you have money, though, you may choose to go with a business account. It is, in fact, better if you go with a free account first so you can encourage people to join your community.
Anything that is presented corporate-like tends to shoo people away, so why not try to be as inclusive as you can? Even if you are a business, you have to be authentic with your undertakings. Therefore, make the most of these free channels and put your best foot forward. When you put money out of the picture, you tend to be more creative with what you want to do with your business.
2. Be hands-on
Large companies have sales and marketing departments that do the job for them. However, when you are a small business, you tend to be involved in a lot of the processes to run the company. Often, you also answer clients’ queries and send personal messages to your previous clients. There is nothing wrong with being hands-on with marketing because it is a way of saying “Thank You” to your clients for supporting your brand.
Big brands can also learn from small companies. The key is for you to be open to these lessons, and to be willing to get out of your comfort zone to improve your enterprise.